Michael Ray, author of The Highest Goal: The Secret That Sustains You in Every Moment. He is Professor of Creativity and Innovation, and of Marketing at Stanford University’s Graduate School of Business. His books, Creativity In Business and The Path of the Everyday Hero, have influenced people in organizations all around the world–not only in their work, but all areas of their lives. Michael writes, “To be of service and make a contribution only you can make to the universe, you must become a generative leader-no matter what your role in life. You can be a leader to yourself, to one other person or to the world. But if you start right now with an intention of being generative, of letting your creativity create creativity around you, of giving and receiving, you’ll see remarkable things happen.” Listen to this episode of Leading Conversations with Cheryl Esposito to learn how you can tap into your highest goal and inspire that in others!