Raj Sisodia is passionate about making the world a better place through business. As a professor of marketing he was disturbed when he saw that companies were spending more money on marketing than ever before, yet customer satisfaction, loyalty, and trust were on a downward trajectory.His research revealed that some companies were bucking this trend. Raj decided to ask the question: what value is being created – and for whom?

Raj sees a confluence of variables that are translating into a need for change in business models. The rise of feminine values of nurturing, caring, and compassion, is clashing with historical masculine values that most business models were built on: domination, aggression, and winning at all costs. Customers are understanding that where they spend their money has an effect on societies and the planet. Employees want to be empowered to make a difference in their organizations. Shareholders want to have impact. Can organizations still profit AND make the world a better place? Raj says yes. Not only can they, they must to survive.