The Rising Tide: Conscious Capitalism
Cheryl Esposito welcomes Dr. Raj Sisodia, author of Firms of Endearment: How World Class Companies Profit from Passion & Purpose; and Conscious Capitalism: Liberating the Heroic Spirit of Business. Raj is co-founder and co-chairman of Conscious Capitalism Inc.
Friday March 04, 2016 10:00 am Pacific Time
Raj Sisodia is passionate about making the world a better place through business. As a professor of marketing he was disturbed when he saw that companies were spending more money on marketing than ever before, yet customer satisfaction, loyalty, and trust were on a downward trajectory. His research revealed that some companies were bucking this trend. Raj decided to ask the question: what value is being created – and for whom?
Raj sees a confluence of variables that are translating into a need for change in business models. The rise of feminine values of nurturing, caring, and compassion, is clashing with historical masculine values that most business models were built on: domination, aggression, and winning at all costs. Customers are understanding that where they spend their money has an effect on societies and the planet. Employees want to be empowered to make a difference in their organizations. Shareholders want to have impact. Can organizations still profit AND make the world a better place? Raj says yes. Not only can they, they must to survive.
Join Cheryl Esposito and Raj Sisodia as they explore the evolution of “conscious capitalism!”
Missed the Show at 10am?
Listen to the rebroadcast at 10pm PST Pacific (1am Eastern)
Past Episodes are available On Demand and Podcast Ready.
CLICK HERE TO LISTEN
Share This Show!